We use Google’s Campaign URL Builder in conjunction with Adobe’s QR Code Generator to produce QR codes. These are necessary for tracking and statistics.
NY Teacher | Formstack | Cvent | Action Network | Optisign (YouTube) | Optisign (FB/Insta) | Optisgn Member Discount
Tools you need
Google’s Campaign URL Builder
- URL: https://ga-dev-tools.google/campaign-url-builder/
Create the URL to be used in the QR code here.
Adobe QR Code Generator
- URL: https://www.adobe.com/express/feature/image/qr-code-generator
Create the QR code here using the URL generated in Google Campaign Builder. You may also use Adobe Indesign’s built-in QR creator if you have it.
NY Teacher
Use the following parameters to create QR codes for use in the NY Teacher.
UFT Mobile App
Create a QR code that links to the UFT mobile app. This code works for both the Apple App Store and Google Play.
| URL | https://www.uft.org/qr-code/uft-mobile-app |
| ID | mobile-app |
| Source | nyt |
| Medium | qr-code |
| Name | app-store |
| Term | YYYY-MMDD1 (ex: 2025-0411) |
| Content |
UFT website
Create a QR code that links to the UFT website
| URL | https://www.uft.org/path-to-uft-page (ex: https://www.uft.org/news/teaching/linking-to-learning) |
| ID | website |
| Source | nyt |
| Medium | qr-code |
| Name | page-name1 (ex: linking-to-learning) |
| Term | YYYY-MMDD1 (ex: 2025-0411) |
| Content |
These parameters will open https://www.uft.org/news/teaching/linking-to-learning
NY Teacher Ads
For QR codes that will appear in ads in the NY Teacher, change the source to nyt-ad.
Social Media
For QR codes that will be used on social media (Facebook, BlueSky, Instagram, etc.), change the source to social-media and remove any NYT issue date references.
Formstack
| URL | https://www.uft.org/qr-code/formstack |
| ID | formstack |
| Source | presentation |
| Medium | qr-code |
| Name | title-of-the-event1 (ex: school-counselors-conference) |
| Term | |
| Content | url_at_formstack (ex: 2025_school_counselors_conference_evaluation) |
The above parameters will open https://uft.formstack.com/forms/2025_school_counselors_conference_evaluation
Cvent
Cvent links can come in a few different potential URL formats. Here are some examples:
- https://cvent.me/p123tz
- https://cvent.com/d/p123tz
With all of the above examples, we’re only interested in the “Top Level Domain” (i.e.: .com, .me, etc.) and the final string of characters after the final slash.
For example, if the Cvent URL is “http://www.cvent.com/d/zwqy2c” you only need the “com” and “zwqy2c“. The “d” in that URL string can be ignored because it comes before the final slash in the link.
| URL | https://www.uft.org/qr-code/cvent |
| ID | cvent |
| Source | flyer |
| Medium | qr-code |
| Name | name-of-event1 (ex: early-childhood-conference) |
| Term | YYYY-MMDD1 (ex: 2025-0213) |
| Content | Add the Cvent top level domain and event URL string using a “+” between them. Ex: If your URL is “https://cvent.me/g5zoEo“, you would enter “me+g5zoEo” (IMPORTANT: You should NOT enter a dot before “me”). The above parameters, if entered correctly, will open https://cvent.me/g5zoEo when the resulting QR code is scanned. |
Action Network
| URL | https://www.uft.org/qr-code/action-network |
| ID | action-network |
| Source | flyer |
| Medium | qr-code |
| Name | name-of-campaign1 (ex: virtual-lobby-day) |
| Term | Type of campaign1 (ex: letters; petition; etc.) |
| Content | URL of the campaign (ex: support-the-ufts-2025-legislative-priorities) |
These parameters will open https://actionnetwork.org/letters/support-the-ufts-2025-legislative-priorities
Optisign (link to Podcasts on YouTube)
| URL | https://www.uft.org/qr-code/podcast |
| ID | podcast |
| Source | optisign-52-122 |
| Medium | qr-code |
| Name | name-of-episode1 (ex: “brewing-wellness-s6-e7”) |
| Term | youtube |
| Content | YouTube episode URL string. (Ex: DttntOxhY04) (This should be changed depending on the episode you’re linking to. It’s the set of characters tacked onto the end of the URL . ex: https://www.youtube.com/watch?v=DttntOxhY04) |
These parameters will open an episode of the Brewing Wellness Podcast on YouTube.
Optisign (Member Discounts Code)
| URL | https://www.uft.org/your-benefits/discounts-and-promotions/uft-discounts |
| ID | website |
| Source | optisign |
| Medium | qr-code |
| Name | uft-discounts |
| Term | 12 |
| Content | optional |
These parameters will open a UFT Member Discount page.
1 – NO SPACES. Use dashes to separate the words.
2 – This is location-based… so it should be tailored to wherever the Optisign monitor is located, so it could be “optisign-52-lobby” or “optisign-bk-office“, for example